Progressive Builds a Better Mobile App with Google Analytics Premium

You've probably seen Progressive Insurance's terrific commercials with Flo the enthusiastic cashier. But have you seen their terrific new mobile app?

It's a story of perseverance. Their full site at Progressive.com has been rated as America's best insurance carrier website for more than a decade.1 But a few years back, as consumers shifted to mobile, the company realized it needed to make a whole new push to build a mobile app that matched its customers' changing behavior. They had a mobile app—they just didn't have a great mobile app. 

Progressive recognized to get started, they'd need sophisticated analytics to really understand what their customers wanted most from a mobile experience. They turned to Google Analytics Premium, in combination with other Google measurement tools, for the solution. Features like Custom Reports, Custom Dimensions and the integration with BigQuery let them streamline the app testing process, spot the root causes of app crashes, and simplify user logins.

“The Google Analytics Premium user interface lets us easily understand the consumer experience on apps. Both our IT and Business organizations rely on this data.” — Kaitlin Marvin, Digital Analytics Architect, Progressive Insurance
Google Analytics Premium helped Progressive move fast. Their team lowered app testing time by 20% and boosted successful customer logins by 30%. The result is a mobile app that may not be quite as famous as Flo, but continues the best-in-class tradition that keeps Progressive customers happy and loyal. 

1Progressive Insurance, "Keynote Recognizes Progressive Insurance for the 24th Time as Premiere Insurance Carrier Website," March 17, 2015.


Referensi: Google Analytics Blog - Progressive Builds a Better Mobile App with Google Analytics Premium.