Cross-posted on the DoubleClick Advertiser Blog
While global sales of L'Oréal Luxe makeup brand Shu Uemura were booming, reaching its target audience across North America proved challenging. By collaborating with Karl Lagerfeld (and his cat, Choupette) and using DoubleClick Bid Manager and Google Analytics Premium, the campaign delivered nearly double the anticipated revenue.
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|Goals ||Re-introduce and raise awareness of the Shu Uemura cosmetics brand in North AmericaDrive North American sales of Karl Lagerfeld’s Shupette collection for Shu Uemura Grow the Shu Uemura email subscriber list |
|Approach ||Organized website audiences with Google Analytics PremiumUsed programmatic buying to lead prospects down the path to purchaseLeveraged a range of audience data in DoubleClick Bid Manager to buy paid media in display and social channels |
|Results ||Drove almost 2X the anticipated revenueExceeded CPA targets and achieved a 2,200% return on ad spend (ROAS)Increased web traffic and email subscribers |
Referensi: Google Analytics Blog - L’Oréal Canada finds beauty in programmatic buying.