DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’

This year the annual Digital Analytics Association (DAA) San Francisco Symposium is taking place on Thursday November 13th  and will be hosted at University of San Francisco. The theme is "optimizing performance using quantitative and qualitative practices". The DAA SF chapter has lined up industry leaders who will be sharing their thoughts and experiences. We are expecting a great afternoon of discussion followed by a networking reception. Following are the event details:


Our lineup of wonderful speakers is focused on presenting real-world solutions to the optimization challenges we all face everyday. They will be discussing the principles of qualitative data collection, optimization and the relation to quantitative data they've put into practice. This year we are piloting a new, more interactive format: 15 minutes of content from speakers followed by 10 min of Q&A from the audience, so come ready to participate in a day of analytics sharing and learning, and leave with ideas to put into practice. Our lineup includes:
  • Sarah Cho, Survey Monkey
  • Jason Conrad, Foresee
  • Joe Megibow, Chief Digital Officer, American Eagle
  • Krista Seiden, Analytics Advocate, Google
  • Jim Sterne, Founder, eMetrics
  • Rahul Todkar, Intuit
  • Jimmy Wong, LinkedIn
  • Ryan Zander, Sport Vision
By attending you will:
  • Learn how industry leaders use quantitative AND qualitative data to improve their businesses
  • Discover how your analytics can drive savvy optimization across multiple channels
  • Uncover how marketing attribution's data output leads to more informed marketing decisions
  • Learn the latest on optimization best practices from practitioners and vendors 
Theme: Optimizing performance using Quantitative AND Qualitative practices
When: November 13th, registration starts at 12:30, program 1:00pm to to 5:30pm, followed by a networking reception
Where: University of San Francisco, 2130 Fulton Street, San Francisco, CA 94117
Cost: $25 for DAA members/$75 for non-members
Event website and registration: register here.

Space is limited so register early!

This Symposium is organized by local DAA members and volunteers. We encourage you to become a member of the DAA and join our local efforts. Become a member and reach out to one of the local chapter leaders, Krista, Charles or Feras.

Referensi: Google Analytics Blog - DAA SF Presents ‘Getting Data Right: Optimizing Performance Using Quantitative & Qualitative Practices’.